In 2022, Movistar captured how football is intertwined with our lives through “There’s a Lot of Football inYour Life.” This campaign stemmed from a universal insight among football fans:our lives are measured in football moments. From the 2010 World Cup to your team’s historic victory, every great life moment is marked by a goal, a championship, or a win. With this concept, we created an emotional ad linking personal milestones with these football highlights, showing how our greatest life stories align with the most important football moments.
Additionally, to reinforce local impact, we personalised graphics in cities across Spain, showcasing the most iconic jerseys of all 40 teams from the first and second divisions. Movistar positioned itself as the home of football.
