Najwa Nimri is an actress, singer, and model who has decided not to give up on any of her passions. With the launch of this ad, Glo (the leading vaping brand in the UK)entered the Spanish market alongside one of the country’s most recognised figures. Glo collaborated with Najwa throughout the year to communicate its concept “Don’t Give Up on Anything,” conveying to her followers that in life, we shouldn’t give up on anything that truly makes us happy.
The brand promotes its product and different flavours through entertainment territories present on social media: Gastronomy, Travel, Music, and Art. Because why choose when you can have it all?
