With the concept “myLife,myMovistar,”this campaign showed how Movistar is present in the everyday moments thatdefine our lives. Through three ads, we highlighted the most relevant servicefeatures: unlimited data, cloud storage, and security.
Each story reflected real-lifesituations, such as a food photography influencer who, even in her hometown,could upload pictures of her grandmother—the world’s best baker—thanks toMovistar’s unwavering connection. These stories resonated with people’s dailyneeds, demonstrating that Movistar not only accompanies your life but enhancesit at every step.
