For Pride Month, Pantene tackled a common issue in the digital age: the limitation of forms that ask if you are male, female, or prefer not to specify. With the #IPreferToSay campaign, we celebrated individuality and the right to self-expression.Acknowledging that gender is a spectrum but symbols are limited to two, we launched an interactive website where users could learn about different genders and design a unique symbol that represented them.
These symbols could be shared onTwitter, sparking conversations and empowering self-expression. The campaign had a significant impact during Pride, allowing thousands of people to share how they truly feel and opening up discussions about identity.
