At DreamHack Valencia, the largest gaming event in Spain, Movistar reaffirmed its commitment to gamers with "Play How You Want, Play Better," a message that connected with the essence of gaming: the freedom to play any style. It wasMovistar’s first campaign executed entirely with artificial intelligence, using digitally generated characters to reflect this gamer diversity. The graphics that filled the event conveyed that with Movistar, the best gaming experience is guaranteed, no matter what game you choose.
The campaign stood out not only for its innovation but also for reinforcing Movistar’s leadership in the industry and its support for the gaming community in Spain.
