BUILDING THE DIFFERENCE. SHAPING THE FUTURE.

ROSHN isn’t just building structures—it’s redefining the landscape of the Middle East.

About

Building the Difference

As the largest developer in SaudiArabia, ROSHN Group launched its annual brand campaign with a bold statement:Building the Difference. This campaign showcased the company’s unmatched presence across the region, highlighting its leadership in expansion and innovation. From vibrant new communities to futuristic architectural marvels,ROSHN is shaping the cities of tomorrow, proving that true progress isn’t just about building—it’s about making a lasting impact.

Client
Roshn
Agency
VML
Service
TV Commercial Production
Year
2024

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