The Super Sub
Client
Kudu
What I Did
Social Activation, Art Direction, Print
Gaming and dinner don’t usually work together. Unless your food comes with a pro player.
For Kudu’s Gamer Menu in Saudi Arabia, we solved a problem every competitive gamer knows: you can’t stop playing just to eat. Our answer was a menu that included a figure of a pro gamer who connected to the real player and took over the match while they had dinner. We also developed the full campaign identity to bring the idea to life.
