Building the Difference
Client
Roshn
What I Did
Film, Art Direction
A rebrand is not just about looking new. It’s about showing where a brand fits in a changing world.
For Roshn, a Saudi real estate brand, we worked on a rebrand launch concept that reflected the transformation happening across the region. The film followed a journey through the country, showing different activities and moments where Roshn was present as part of that change. The result was a campaign that felt both масштабное and rooted in the moment.
