Mentos Moments
Client
Mentos
What I Did
Social Activation, Art Direction, Print
Football players cover their mouths all the time. So we turned that hidden gesture into a live fan moment.
Created for Mentos across the Middle East, this campaign ran during the Arab Cup and turned every time a player covered their mouth into a real-time phone notification for fans. Was it tactics? Was it something else? The idea played with that mystery and made every match feel more interactive. The campaign was a success and later expanded into supporting visuals.
