The Eweeha Protest

A wedding chant turned into a call for change. And what once sounded like a blessing became a warning. For NGO Kafa in Lebanon, we rewrote the famous Eweeha chant to reflect the reality many women face without civil protection. Three films and a street protest helped turn the campaign into real political pressure.

Kafa

VML Riyadh

Film, Art Direction

We transformed a traditional wedding chant into a nationwide call for women’s rights.